New Dolce Vita Dress and Samantha House Necklace

We just received this Dolce Vita dress at Flock and I am loving it. I styled it simply with a new Samantha House necklace. A great party outfit.

xx Dani

Flock; best place for girl's night out attire!

Thanks to Sarah Winchester for passing this on to us! According to livingsocial's Boston website, Flock is #132 on their list of 365 things to do in Boston. They have awarded us with "the best place for girl's night out attire."

Be sure to check out their website to see the article and full list! Thanks for the recognition livingsocial!!

365 things to do in Boston

^#132

Flock
Neighborhood: South End

Best place for girl's night out attire?

This mother-daughter store on Shawmut Avenue stocks whimsical fashion and accessories by independent and hard-to-find designers. From romantic dresses by Corey Lynn Calter to bold jewelry by Samantha House, Flock's got just what you need to shine for your girl's night on the town.

via livingsocial

"Wanderlust"

Lauren Moffatt blouse

The newest issue of the Improper Bostonian is here, and I am so happy to see some of Flock's pieces featured in the fashion section. Stylist Noria Morales always does such a great job, and I especially love this feature with fall in the air.

.
Alkemie Giraffe Ring, Moss Mills Belt

VeraMeat Feather Duster

all photos via improper.com
photos taken by the amazingly talented Kim Kennedy

Joie to the world!

For the month of October, we are offering a special promotion here at Flock to our blog readers and email subscribers! 15 % off all Joie shoes! Come check out the newest fall styles.

Coachella Boot in suede $525, Now $446

Jovi Lace Up Boot $465, Now $395

Morrison in Suede $295, Now $250

xx Dani

FLOCK turns 1!

September is a BIG month in my life! On September 9th, Flock turned 1! I am so excited to have had such an amazing year of business. I so love the location we are at, the neighborhood we are a part of, and all the wonderful customers who are rocking Flock pieces. Happy 1 year to my store Flock. We did it MOM!

Come join us in celebrating 1 year at Flock this Thursday September 16th from 6pm to 9pm. Located at 274 Shawmut Ave in the South End. All are welcome!

missibaba bags

So as a boutique owner, I am constantly looking for new, up and coming designers to bring into Flock. A lot of times I get approached by designers and sales reps, and sadly most of the time it is not a good fit for Flock. Recently, however, I was approached by a lady who currently lives in Cape Town South Africa, and introduced me to the amazing and beautiful line Missibaba. Designed by Chloe Townsend, a graduate of London College of Fashion, she creates the most beautiful and unique leather bags and clutches. I find that with the stud and fringe trends happening (which don't get me wrong, I LOVE) but it does overlap with a lot of designers and we start to see too much of the same thing. What I really love about Missibaba is that this line is on point with the trends but stands alone in the execution of each piece. Since they are all hand made in this cute little Cape Town design studio, each piece is truly unique and as a buyer I get to custom design each piece that I bring in! From the hand painted color blocks hand stitched on, to the cut out birds and flowers, I have yet to see a piece I don't like. I really don't think I can do the line justice by explaining it so check out the photos and stop into Flock if you have a chance to see these beautiful pieces.

design stuidio

all photos via missibaba

fall is in the air at Flock

Elise and I have started working on our newest window display for Fall. Our theme is a woodland wonderland, filled with woodland creatures, colorful mushrooms, and lots of moss and branches. We've decided to hand stitch the mushrooms and woodland animals using felt and yarn. It's a work in progress but our vision is slowly coming together. Stay tuned for photos of our final product soon. Until then, here's a sneak peak at a few owls I've made so far.